Why a Brand Shoot is Important for Your Success – Phoenix – Photographer – Crystal – Clear – Photography

To understand why a Brand Shoot is important to your success, you must first understand the importance of a Brand. Your Brand is your Trademark; it’s defined by Jerry McLaughlin of Forbes.com as “the perception someone holds in his or her head about you, or a product, service, organization, cause, or idea.”

Whether your brand is your product, your service, or just you, it’s important to your success. Building a Brand using photography is H U G E in today’s market. With social media platforms like Facebook, Instagram, and Twitter on the rise, displaying your Brand using an image is a must. A Brand shoot is the visual you need to make your Brand, your product or service, valuable to your ideal market. This is where I come in.

With my experience in working with a variety of professionals, from the fitness entrepreneur and the service based professional to the established small business owner, I will help you turn your Brand into more than just an appealing image. With a Brand shoot, I’ll take your product or service and bring it to life in a series of photos of your choosing. With these photos, I’ll help you express to your target audience the value, efficiency, and benefits of them choosing your Brand.

A Brand Shoot is an important and advantageous asset to building your Brand, setting you apart from others, and ensuring your success!


“Crystal Hollman, owner of Crystal Clear Photos was a true professional during our February photo shoot. The weather was a brisk 40 degrees and the wind was blowing but, her photos made it appear like a Summer afternoon. She gave us all the time we needed to “warm-up” in-between pictures and coached us on proper body posing to optimize our “angles”. With her sweet coaching we were able to capture gorgeous outdoor landscapes and amazing head shots to utilize in a variety of Marketing campaigns. The session was extremely valuable for our business. I highly recommend her services for every Arizona entrepreneur.” –  Gwen G. Tautimez, www.DetailsEventManagement.com

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“It’s always such a relief when you work with a photographer who’s easy going and willing to go with the flow. I felt completely at ease in front of the camera during my three-hour shoot with Crystal, and we were able to work together to perfectly encapsulate the exact images that I had in mind. I now have a new portfolio full of professional head shots and other photos to keep my brand up to date, and I’m incredibly pleased with the shots. I appreciate you, Crystal!” –  Sohee Lee, www.soheefit.com

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References: Forbes.com

Writer/Editor –  Crystal HollmanChelsie Cummings

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