How to be efficient as a Business Owner and a Mom.

You only have so many hours in every day when you’re a mom. Between diaper changes and tantrums, doctor’s appointments and playing mom chauffeur, there’s just too much going on. Add to that the business baby you’re also growing and it’s a recipe for overwhelm.What you really need to do is figure out how to be more efficient in your business–which sometimes means letting go of things.

It’s scary to let go of your business baby, but sometimes you need to let someone else take the reins of a part of your business so you can do what brings you passion. And still be the mom you want to be. So how do you know when it’s time to let something go, and maybe hire some help? Here are three things you should be letting go of so you can be more efficient.

Things You’re Not Good At

There are things you’re good at in your business and things you just aren’t, no matter how hard you try. For example, I’m not good about writing, so I get help! Others hire out bookkeeping, photo editing, project management and other tasks. It’s more efficient to have someone else do certain tasks in your business than to do it yourself. It’s why you went into business in the first place, to work at something you’re good at. And when you let go of things you’re not good at, your business flourishes because you have pros doing the work.

Things You Don’t Like to Do

Think about the things that you just hate to do. Cleaning your house, doing yard work, washing your car. Chances are, you pay other people to do at least some tasks for you because you just don’t like to do them. (Who wants to come change diapers for me for the next three years!?)

The same goes for your business. When you’re just starting out, you probably took on everything. But as you grow, you’re able to start hiring out some of the tasks you dislike. If you’re looking to hire a virtual assistant, try looking for someone who offers services that are similar to those tasks you want to offboard first! Not only are you more efficient, but you’re happier too.

Things That Aren’t a Good Use of Your Time

This is where it’s time to choose your battles. Maybe there’s something in your business that you’re pretty good at and you don’t hate doing it–but it takes you so long to do, it’s really a waste of your time.

Your website, for example. Maybe you can figure out the backend of your site, but you need to take a course first. Then you’ll have to play around with it a bit, then call tech support when you run into roadblocks. That’s usually how it goes. In the meantime, you’re losing money (or your sanity) because you’re so busy working on your website when really you should be…<insert your service here>. And paying attention to your kids.

I get it. It’s hard to let go of things in your business. It’s your baby, after all. Just like it’s hard to send your real-life baby to daycare for the first time (trust me, I know!). But sometimes, you need to give a little in your business so you can be a better business owner and also take care of yourself and your family.

What are you thinking about letting go of in your business so you can be a more efficient business owner and a better mom?


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© Crystal Hollman, Crystal Clear Photography, 2017

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