Custom Styled Stock Shoots – What you need to know!
We’ve already talked about the benefits of using stock photos in your business, but what if you want to take it up a notch?
There may come a time in your business when you’re ready to take the next step and use stock photos that were developed exclusively for you. Using your Pantone colors. With your own office supplies. Photos that literally no one else online has.
That’s where custom stock photography comes in. When you invest in custom styled stock photos, you have the ability to create something that speaks directly for your brand and to your audience. And it’s really not as difficult as it sounds.
The Custom Stock Process
Find a photographer who has a style and aesthetic that you really like. Most photographers who offer custom stock will have their own stock shop that you can browse through to get a feel for who they are and what they can do for you. And if you’re not seeing exactly what you want, shoot them a message and connect with them!
Don’t feel like you have to choose a photographer who’s local to you. I’ve had clients from across the country send me their office supplies so I could do their stock photos. If you have awkward or very large (or heavy) items you’d like in the photos, though, finding someone local will save you the hassle and cost of shipping.
In addition to the cost of the photos themselves, plan to have a budget set aside for ancillary items, like fresh flowers and greens or products that the photographer doesn’t have in-house. The cost of these items is usually minimal, but necessary. Your photographer should offer recommendations for additional items based on your brand aesthetic.
Once the shoot is complete, your photographer will edit the photos and send you a batch to look at so you can pick and choose which ones you want. Then you can use your custom photos on social media, your website and anywhere else you want to present a professional, styled look that matches your business’s brand.
There are so many options when it comes to creating and using custom styled stock photos. And with them, you’ll really stand out from your competition while wow-ing your audience with your brand.
Are you ready to up your game when it comes to your visual brand? Let’s set up a call to talk about what a custom styled session will look like for you!
Questions or comments? Please don’t hesitate to reach out!
Email me at: firstname.lastname@example.org
© Crystal Hollman, Crystal Clear Photography