When to Hire a Pro for Custom Stock Photos
As business owners, we have a lot on our plate: working with clients, setting up systems, keeping up with our books, creating content, etc. And we often spend a lot of time DIYing most pieces of our business–
especially in the early years.
But businesses grow and we start to have less time to do all the things we need and want to do. As this happens, we learn that maybe we aren’t as good at a task as we thought we were.
Professionalism is vital if you want to continue to grow and scale. So is consistency. Which means that while taking your own custom stock photos is a great solution when you start your business, it might not be the best option for the long haul.
Sometimes, it’s time to hire help. Here’s how to know when it’s time to bring a photographer onto your team to take your stock photos for you.
You’re out of time.
There’s only so much time in the day! As your business grows, your attention will probably turn to improving your craft, working with higher-end clients and developing new products and services. This growth takes your time away from some of the pieces of your business you’ve been doing yourself–but that aren’t necessarily your expertise.
Hiring someone to take over your stock photos for you frees up your time to focus on what you really want to be doing in your business, whatever that happens to be.
You have Perfectionist Syndrome.
You’re your own worst critic. And sometimes that means that taking one simple photo takes you hours to do. If you find that you can’t get it “just right” or can’t decide which of the 50 photos you took of the same layout, it’s probably time to let a pro take a go at it.
Hiring someone to take over your stock photos puts the responsibility on someone else. Someone who’s not you, so you can trust that a professional knows how to style the photos in just the right way–so they’re balanced, branded and ready to speak to your audience.
You’re looking for higher quality.
Using your iPhone or point-and-shoot might be fine for social media images, which tend to be smaller in size. But when you’re taking photos for your website or print materials, you want professional-quality, high resolution photos. And unless you’re ready to spend upwards of $1,000 for a camera (and know how to use said camera), this probably isn’t in your business plan.
A professional photographer has the camera and the experience to take quality images you can use anywhere you can dream up. And they probably have some new elements they can add to your stock photos to help them stand out.
So if you’re new to business, by all means take your own stock photos. But as you grow, know that there are photographers out there who specialize in this and can take this important task off your plate.
Questions or comments? Please don’t hesitate to reach out!
Email me at: firstname.lastname@example.org
© Crystal Hollman, Crystal Clear Photography, 2017