Top 4 Reasons You Should Invest in Branded Stock and Portrait Photos
Whether the full name of the organization appeared or not, judging by the branding alone, most of us can recognize these companies in a split second.
- People Will Recognize You
Nike, Facebook, Disney, Instagram…what do all these companies have in common? A killer logo and recognizable brand. Whether the full name of the organization appeared or not, judging by the logo alone, most of us can recognize these companies in a split second. Well-branded images and stock photos can achieve the same goal. People begin to recognize consistency in colors, fonts and style, helping them to identify a post from you before they even see your name, making your brand more memorable. Taking steps to select a color palette, font collection and overall style that best represents your business will boost you ahead of the competition.
- Visuals Tell A Swifter Story
When a visit to social media can feel more like whiplash than relaxation, with people and companies continually vying for our attention, using a graphic that represents you well can halt a scrolling potential client in their tracks. Nowadays, people are often too busy for their own good and are unwilling to commit to reading a full blog post or article without first connecting to the content creator behind it. Someone is much more likely to glance at a photo you post than to read the five paragraph description beneath it, so the more story you can tell clearly in a single image, the better. It is also a good idea to occasionally post more broad content meant to attract the eyes of people beyond your following. A compelling, branded image with the text “Aren’t you glad it’s Friday?” can bring in a flood of likes and shares, putting you on the radar of new clients.
- Creating Sharable Images Means Expanded Exposure
When people come across beautiful, inspirational or informative content, they are often moved to share those images with their own following. By creating a consistent stream of high-quality, shareable content, you can reach people beyond your own circles. Get to know your audience so that you can create content that appeals to them and caters to their needs, sparking engagement. Truly sharable content is often the content in which we share the most of ourselves with others, so we have to be willing to get a little bit vulnerable with our following to make those meaningful connections that inspire reposts.
- It Is Easier Than Ever!
It has never been easier to create high-quality content for your website and social media, so now is the perfect time to get in the game. If you long to get to work building graphics for your brand but don’t know where to begin, consider apps like Canva and PicMonkey. These online photo-editing platforms are quick and easy to use, enabling you to post high-quality content on a more consistent schedule.
Investing the time and energy in creating well-branded content is one of the best ways to set yourself apart from the competition. Allowing your personality, passions and unique aesthetic to lead the way, you can build a memorable brand that will make an impact.
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© Crystal Hollman, Crystal Clear Photography, 2018