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Social Media: The Great Distraction

by | May 2, 2018 | Business Ownership | 0 comments

As a business owner, sometimes it’s important to avoid social media. Before you object, it’s not what you think! I wanted to write this to discuss the opposing effects of social media as a distraction.

I find myself having to turn away from social media for several reasons, but I’ve chosen three that I think we can all relate to:

  1. It’s a time suck. Raise your hand if you’ve ever started scrolling through Instagram, Facebook, or LinkedIn only to look up and realize it’s been an hour since you opened the newsfeed! Obviously as a business owner, I’m one of the many businesses struggling with the algorithm to show you my fun content, but even I get lost scrolling through the numerous posts. Whether it’s reviewing your newsfeed or obsessing over your businesses’ timeline and page, it’s easy to be consumed and lose time in social media. To combat this, I’ve limited my time on social media per day and sometimes restricting it to only certain times during the day.
  2. It gets in the way of spending time with my family. If you’ve read my MomBoss blogs, you understand this is already a struggle with working from home. Social media just adds to it as a distraction. I’m losing living in the moment by finding myself more focused on taking pictures of the moment, choosing the right filter, and uploading it. In response to this, I’ve stopped chasing to capture every single kodak moment and allowed some to simply be memories.
  3. It’s easy to get sucked into the comparison game. Of this one, we are all guilty; whether we are comparing our personal lives to friends or family or comparing our business to someone else’s. Social media gives everything the appearance of perfection through photographs and content chosen to be shared. To avoid doing this, sometimes it’s okay to unfollow someone or something that you find you compare yourself with. We all have different styles, services, and personalities to offer our clients.

Social media is great for marketing your business, networking with business owners and other people, and staying connecting with current events and trends. However, sometimes this great distraction needs to be avoided to keep our focus on other more important people and tasks!

 

Questions or comments? Please don’t hesitate to reach out!

Email me at: info@crystalclearphotographyaz.com

© Crystal Hollman, Crystal Clear Photography, 2018

 

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