My Top Business Tips for You!
Each year we grow and redefine our businesses based on the industry and client needs. I, too, have made some adjustments to the way I do things and wanted to share what I’ve learned.
- Use quick tools even if they’re not your industry standard.
As a Photographer it’s “taboo” to not use some sort of Adobe software when creating any type of social media content, print materials, and/or email graphics. Let me be the first to tell you, you don’t have to do what’s considered the industry standard if it doesn’t suit your business! I prefer using Canva for a lot of the aforementioned things because it provides me with a way to be quick and more efficient in my marketing and campaigning processes.
- Batch your content & marketing
I know sometimes I become a broken record player but batching really does work. Multi-tasking has been proven to be ineffective when it comes to full completely a task efficiently, effectively, and in a reasonable amount of time. So, setup a day or a set time frame to work on your graphics, your blogs, captions and scheduling your graphics.
- Plan Ahead
If you don’t have a plan, you can’t work the plan. Planning out your content really is key. It’s likely frustrating because you hear that all the time, but consider this: Are you wanting to launch a product, service, e-course or even updating content on your website? Planning your content ahead gives you the opportunity to anticipate upcoming events or changes and promote them to your audience to get them excited and interested.
- Tools help you work your plan.
With a set date and plan for your marketing and content, consider your tools to help in planning or launching. From organization to visually seeing your plan having things like Coschedule or Planoly will help start you on the right track. They’re two tools I personally use quite a bit.
Coschedule links to your WordPress website and provides you with visual calendar style planning for your blogs. It also plugs into your social media platforms, Facebook, Pinterest, LinkedIn.
Planoly is a personal fav of mine! It helps you visually plan out your Instagram feed. Let me say that again, VISUALLY PLAN OUT YOUR INSTAGRAM FEED! Yes, that’s right and if you have a business account you can even schedule your Instagram posts. It’s the FIRST tool that actually lets you do that. I could go on all day about this fantastic tool, but I’ll spare you.
Start planning that content, bits of information, and launch that new service or share that amazing blog using a scheduling tool to help you stay organized and visually see your plan.
- Have a contingency plan
Hey if you’ve been following my MomBoss blogs you know I have had A LOT of random, some planned, and a few unfortunate situations that have arisen over the last few years. Having a contingency plan has been what kept my business going through the unexpected and expected alike.
- Have business buddies!
Whether it’s’ your spouse, best girlfriend, or Mom its always necessary for a girl (or guy) to have buddies! What about in your business? In my opinion, we could all use a business buddy, too. These buddies can help with advice about your company, ideas, or making difficult decisions. Working with a buddy with an unbiased opinion and someone who is your peer is important! I’ve worked with many amazing people that have given me so many incredible tips and guidance as I first started CCP. Now, I get the chance to mentor and often partner with others to help them in their businesses. From 1 on 1 mentoring for Photography to scheduling a 1-Hour Business Bestie Strategy calls, it’s a fun and motivating way to help other business owners and learn more, too!
Do you have some tools that you think I should add to the list? Comment below or email me, I love exploring and providing new and improved options to organize, optimize and create more efficiency in my processes.
Questions or comments? Please don’t hesitate to reach out!
Email me at: email@example.com
© Crystal Hollman, Crystal Clear Photography, 2018