Top 4 Ways to Improve Your Product Shop (Using Images!)
Let’s sharpen up your shop’s image with images!
If you have a product shop, it’s the place to which you are driving all of your marketing and traffic and where people will come to find those fabulous items that only you can provide.
But even though they are so important for product creators, sometimes these shops don’t get refreshed as often as they should. Here are 4 common areas of product shops that I frequently see could use some updating.
Make sure your banner image is sized appropriately. It needs to be clear, high resolution, and crisp looking. This is an area where a lot of DIYers run into trouble because they may not know the appropriate size, try to make an image too big, choose an image that was previously resized, etc.
I recommend using Canva.com to help DIYers make their banner images. Canva has free and paid levels, and it takes the guesswork out of making a banner the right size with its many template options. Even though I’m a professional photographer who uses Photoshop, I still often use Canva myself because it’s just so fast and simple to make nice graphics in it. (And no, I’m not affiliated with Canva in any way. It’s just a really great tool.)
I also encourage shop owners to refresh their banner images at least every time they do a product shoot. And even if you don’t have a photoshoot often, just occasionally replacing your banner image with one you haven’t used before helps to keep your store engaging.
Keeping your images updated and relevant to your products and ideal client base is another product shop key. Change happens! Maybe you altered some product ingredients or decided to target a different audience. But when you make changes, you need to carry on with updates all the way through your shop so that your messaging is consistent across the board and you get your desired result.
Clear, Relevant Product Images
There’s a trend right now toward moodier and darker tones in photography. And while I love those types of images (even though they’re not what I personally shoot), they can be risky for product photos. Images that are too dark, have off lighting, or too many shadows in the wrong places, won’t show your product to the best effect. A product image that is light, bright, clear, and detailed will be much more likely to attract your ideal audience.
And speaking of trends, let’s talk about relevance for a minute. Keeping an eye on what is trending in product photography can help you make sure that your images look current and relevant to a consumer right now. It’s also a great idea to incorporate seasonal changes into your product images so they fit in with what is on consumers’ minds throughout the year. I recommend product shop owners have photoshoots at least 2 to 3 times a year so they can keep up with new trends and seasonal changes.
While your images get your customers interested in what you offer, it’s your creative and appealing product descriptions that keep them intrigued and get them to click buy. I see a lot of shop owners neglecting to talk about the benefits of their products, and that’s a real missed opportunity! Customers want to know the detail you put into your product, the process you go through, different ways the product can be used, and the problems your product solves. So review and refresh those descriptions to make them attractive to your target audience!
We’re getting to the end of September, which is why I’m highlighting these 4 areas to check in your product shop right now. I want to help your shop be top-notch for the upcoming holiday season! If you take a look at these things now, you’ll be all set for the next 3 months of chaos and selling!
As always, I’d love to hear from you with questions, comments, and blog topic suggestions, so don’t be shy about using the comment section below. And for those of you taking your own product photos, I’d love to help you create beautiful images with my Flatlay Method Ecourse. I also have an upcoming live webinar on color combos, color psychology, and how to use this info in your branding photography, so make sure you’re on my email list for updates on that!
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